The Ballad of the Plain White Tees (GEN X)

With London Fashion Week underway, the anticipated frenzy of fresh faces was certain to follow. Casting directors, eager to quell their thirst for discovering the brightest stars, turn to the agencies. That’s when having a little showmanship goes a long way, as competition can be stiff and rarely models are instantly in-demand. In this digital age videos are common fodder used to give new dimension to their roster of newly scouted models. Premier Model Management (London) enlisted the help of Boldizsar CR to mold their prospective talent into sought-after commodities–calling on the low-budget thrillers of the 70s to add some edge to untapped potential. The agency’s showcards of their new faces by the way were photographed by none other than industry legend Paul Rowland, who creative directed the somewhat ominous film. See Premier’s newface-centric film “Gen X” below:

Directed and Shot by Boldizsár CR
agent: Katy Barker Ltd.

Creative Director Paul Rowland
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Composer: Leon Jean-Marie

Video Assistant: Benjamin Whitley

Hair: Tom Berry

Make Up: Bunny Clarke

Stylist: Andrew Glover
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Cast in order of appearance

Helen Ewerding
Ella Mcrobb
Rebekka Sandok
Mae Rose Milburn
Hannah Motler
Annabel Longden
Ayaana Stevens
Hebe Flury
Sofia Bowes
Jennifer Littlejohn
Eve Koushi
Jessica Pimenta
Zarina Green